(3)How does the design of food packaging bags attract the attention of consumers？

Attaches great importance to the color

With the acceleration of the pace of life, facing a wide variety of commodities, the first thing consumers notice is the packaging with novel and unique colors. Color has the role of publicizing goods and attracting consumers' eyeballs. Therefore, in the design of commodity packaging, we should master the use of color, so that the color highlights the identity of the commodity, and quickly catch the attention of consumers.

The color selection of food packaging bag design has a positive effect on promotion, mainly produced by the psychological effect of various colors on people.

The general guideline for food packaging is to use bright and rich colors as far as possible. Red, yellow, and orange are used to emphasize the taste and highlight the freshness, delicacy, and nutrition of the food. Blue and white indicate the hygiene and coolness of food; Transparent or colorless display the purity and safety of food; Use green to show the freshness and pollution-free of food (if vegetables); With calm and simple colors to illustrate the history and magic of traditional food technology; The nobility and value of food are expressed with red and gold. In addition, green should be used with caution for foods that are easy to molds, such as meat products, egg products, and bread cakes. Natural and beautiful food is best to choose a transparent and colorless packaging.