(4)How does the design of food packaging bags attract the attention of consumers?

2023-07-03

Don't neglect text design

Text design is the most easily overlooked part of the whole package design, but often, text can not only convey relevant information to consumers directly and accurately, but font design is also a symbol to express a certain theme, reflecting the overall style of the package. Food packaging bag design must take the font design as a part of the design to overall consideration. Of course, in the packaging design, if we can integrate some planning thinking, form interaction with consumers, increase consumer experience, and so on, this is also a direction. In a word, whether planning or creativity, as a commodity packaging design, should be based on the attributes of the commodity, in the position of consumers to think. In this way, the designed product packaging is not only visually attractive but also favored by consumers, which can be regarded as a real success.

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